Elements Of A Good Ad Campaign
If you are trying to promote a product or a service you must have planned out an ad campaign to go along with it. An interesting ad campaign can generate a lot of interest in your product and skyrocket your sales. There are a number of things that makes your ad campaign interesting. It must be memorable and engage a lot of people in it. If you are trying to think of an ad campaign along these lines we have a few ideas that you might find useful.
Create some shock value
You can get people talking about your product if you have an advertisement campaign with some shock value. For example you can do something that gets people talking. Recently a brand sponsored a skydiver from outer space and the story ended up on the news. Therefore whenever the story was reported their product received free marketing as well.
The great thing about this is that it doesn’t even have to be related to your product. Even if you are something like a moving from Dubai to Canada your campaign does not have to be centred around that. You can still get involved in something adventurous like a sport that people love to watch.
Get a catchy slogan
One way to stick to peoples memories is to get a catchy slogan. For example if you are a Dubai mover that provide packing process you can get a slogan that rhymes with those words or the name of your company. The most important part of the ad campaign is to stick to people’s memories. People might not need your services immediately but if they think of you when such a need arises you can consider your campaign to have been successful. You can acquire the help of an ad agency in order to come up with such a slogan. Once you have found the perfect slogan build its association with your company by including it on billboards and newspaper and TV ads.
Include a give away
Another way in which you can get a lot of people interested in your product is by engaging them in your ad campaign. You can have a giveaway that requires people to perform a small task to win. This can be a small game or getting a number of likes to a Facebook post. This way they will share the information about your product with their friends and increase the reach of your advertisement by a lot. The giveaway can also be related to your product or using your product such as a lifetime supply or a discount voucher.